McCoy’s Farm and Ranch Family of the Month: The Norris's
Congratulations to the McCoy’s Farm and Ranch family of the month, the Norris Family! Jered and Lindsey Norris; along with their kids, Carsen and Cooper; and Jered’s parents, Jerel and Diane Norris, own and operate the YL/Norris Farm and Ranch located in Canadian, Texas. The family operation began in 1941 when Jered’s grandpa, who was originally from Perryton with a desire to live in Canadian, and a gentleman from Canadian who wanted to live in Perryton decided to swap land d

Whataburger's Whatakid: Emery Mask
Congratulations to our THSRA Whatakid of the month, Emery Grace Mask! This Amarillo, Texas senior competes at region one in the barrel racing, pole bending and breakaway roping events. She has been a member of Texas High School Rodeo Association all four years of her high school career, and plans to continue rodeing on the college and professional levels once she graduates. Throughout her time as a THSRA member, Emery said the lessons she has learned from THSRA have played a

McCoy's Farm & Ranch Family: The Beams
Congratulations to this month’s Farm and Ranch Family, the Beams! In order for L&JRanch to be the success it is, Amy works alongside her fourteen-year-old daughter MaryBeth and her parents, Louis and Jackie Cernoch. The roots of the business go back to 1964, when Louis bought his first calf.“My dad started out with a third of a calf. He split it between his two sisters until he was able to buy them out. Since then, we have grown into a full-time working ranch,” Amy said. The

Whataburger's Whatakid: Robbin Rice
Congratulations to the Whatakid of the month, Robbin Rice! This eighteen-year-old senior is an all-around amazing woman. In the arena, she competes in breakaway roping, cutting and reining cow horse. Of the three, reining cow horse is her favorite. “It is a feeling like no other,” Robbin said. Robbin rides four different horses: Dunny, Dinero, Chavez and The Dual. She ropes on both Dunny and Dinero. When talking about Dinero she mentioned that, “I raised him since he was a ye
