The Richards Family of Region II Ava Anderson Congratulations, to the Richard's Family, the McCoy's Farm and Ranch Family of the Month! Joe Richards and his wife Brandi and two daughters, Madalyn and Lucy are Region 2 members. The Richards have owned and operated the Diamond Cattle Feeders for twenty years in Hereford, Texas. The family-owned enterprise is a 17,000 head custom feedyard located in the heart of cattle feeding country, specializing in the best customer service