Enriching the lives of Texas student rodeo athletes by preserving our western heritage through the sport of rodeo, promoting family values, and providing future opportunities through college scholarships.

McCoy's Farm & Ranch Family: The Blackard Family

Congratulations to the McCoy’s Farm and Ranch Family of the Month; the Blackard’s! This Region IV family of seven resides in Mount Pleasant, Texas. Chad, Caroline, Ethan, Caroline, Landon, Collin and Ayden own and operate the C2 Ranch with the help of the Bradley’s; Charlie, Brittney and their 2-year-old son, Brodee as well. The main part of their family business is operating a preconditioning yard. They receive high risk cattle, and their job is to get them started on feed and treat them for any sickness for approximately 60 days before they are taken to grass. The family said their every day consists of maintaining the cattle’s health. “We have to feed them, ride through them, check them f

Whataburger's Whatakid: Cheyenne Swoope

CHEYENNE SWOOPE OF REGION IV Congratulations to Cheyenne Renee Swoope, the Whatakid of the month from Region IV! The Winona, Texas native attends Sabine High School in Gladewater as a senior. She has been a Texas High School Rodeo Association member all four years of of her high school career, and she was a member of the junior high division two years before that. Cheyenne is currently the Region IV President and is a competitor in the barrel racing, pole bending, goat tying and breakaway roping, but she claims breakaway and poles as her favorite events. While she did not directly express the reason behind her favoritism, she did mention how special Hyype, her equine pole bending partner is.

McCoy's Farm and Ranch Family: The Smith Family

We would like to congratulate the Smith Family as Region VIII's McCoy Farm and Ranch Family,. Brandon, Marie, Emma and Aydan epitomize a true Texas Ranch Family. Born into multigenerational ranching families, both Brandon and Marie are now creating their own unique ranching legacy to pass on to their children. They have not only committed their life’s work to protecting and preserving this way of life for their family, but also are advancing and innovating to create new opportunities for future generations. Along the way, they have generously welcomed numerous families onto their operation to experience ranch life, share their love of horses and support the sport of youth rodeo. Brandon, a

McCoy's Farm & Ranch: Generations of Ranching

In 1927 Frank McCoy moved his family and a small contract roofing business from the big city of Houston to Galveston, Texas and the McCoy Roofing Company was born. In the 1940s, Frank’s son, Emmett, took an active interest in the family business with a vision of selling roofing and other building materials directly to the general public and McCoy’s entered the retail business with the McCoy Supply Company. When Frank retired, Emmett became president of both McCoy Roofing and McCoy Supply. He promptly expanded the product mix at McCoy Supply Company and opened a second store near Texas City, and one of the nation’s largest family-owned retail chains was born. And with it, a legacy of not only

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