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Priefert JR Elite

The definition of Elite is stated as a select group that is superior in terms of ability or qualities to the rest of a group or society. Now in its third year, the primary goal our Priefert Junior Elite (PJE) program is to develop future leaders in the sport of rodeo. With a strong focus on leadership training and character building, Priefert also offers members a unique look at the industry through the eyes of the Priefert Pro Team Athletes and industry partners.

There is no doubt that rodeo has a strong future with the number of remarkable young people who are participating in and growing the sport, and we are excited to continue to share their stories through this program.

We are excited to embark on our fourth year of the PJE in 2022 with applications available as of the 1st of December. Selected PJE applicants will receive a one-year partnership agreement and a variety of benefits from Priefert. Team members and ambassadors will get to wear an exclusive team sponsor patch, participate in monthly team conference calls, and will be featured on Priefert’s social media accounts. Additionally, Junior Elite team members will have the opportunity to attend a 3-day training camp held on the Priefert Ranch, featuring instructors from the Priefert Pro Team.

There is limited availability on the Jr Elite Team and our goal is to have a broad representation of ages, events, and geography in our program. We want to ensure that each member represents the true spirit of the Priefert family, and that each member will take away valuable experiences from their year on the team. Visit the Priefert Jr Elite website at for a list of the 2021 team members and alumni as well as how to apply to be a member of our 2022 PJE Team.

About Priefert

Priefert is one of the largest rodeo and ranch equipment manufacturers in the world. Founded in 1964 by Marvin Priefert and located in Mt. Pleasant, Texas, Priefert is considered the leading innovator in the livestock handling industry. With 1,000 employees and a dealer network of over 1200 dealers around the world, Priefert is recognized as having the highest quality equipment on the market. Priefert is proud to have its equipment used and endorsed by the top cattle, equine, rodeo and roping associations in the country. For more information, visit


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