top of page


Henson Family Dealerships of Madisonville, Texas revealed a giveaway truck at their dealership on Thursday, December 8th that will support both Texas High School and Junior High Rodeo Associations (THSRA and TJHRA). This is the second year for the Henson dealerships to donate a 2017 RAM 1500 Crew Lone Star Edition truck valued at over $39,000.

THSRA and TJHRA members and adult directors gathered at the dealership to participate in the presentation of the truck and to receive a tour of the Henson facility. Members across the state of Texas gather $5 donations for a chance to win the truck, which is given away during the 2017 THSRA State finals in June. The dollars raised from the truck giveaway are used to fund THSRA scholarships and awards and the TJHRA finals and awards, which benefits hundreds of deserving members.

Last year, Henson Family Dealerships heard that THSRA and TJHRA were faced with purchasing the giveaway truck on their own for the first time in over 15 years. They came to the rescue and jumped in and sponsored the entire truck. This has never been done before by a dealership in the history of THSRA. Owners of Henson Family Dealerships, Fred and Liz Henson, are a past THSRA rodeo family and they knew the importance of the money raised from the Ram Truck Giveaway Program and didn’t want the associations to have to use any of the money raised to pay for the truck.

Along with unveiling the 2017 giveaway truck, Henson announced their 2017 Henson Truck Tour schedule. Beginning in January, Henson representatives will take the giveaway truck to each of the ten THSRA regions across Texas. Henson Family Dealerships desires to know all of the THSRA/TJHRA rodeo families and so they will be touring the State of Texas to visit a rodeo in each Region.

“Their belief and support of our organization is humbling and greatly appreciated. We hope that when your family decides to purchase their next vehicle that you will give our friends at Henson Family Dealerships first opportunity and “keep it in the family,” said, Holly DeLaune, THSRA Marketing Director.

Henson Motors sells new and pre-owned Ram, Chrysler, Dodge, Jeep, Chevrolet, Buick, GMC, and Ford vehicles. Check them out online at

Featured Posts
Recent Posts
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
bottom of page