Enriching the lives of Texas student rodeo athletes by preserving our western heritage through the sport of rodeo, promoting family values, and providing future opportunities through college scholarships.

November 26, 2019

Congratulations to the McCoy’s Farm and Ranch family of the month, the Norris Family!

Jered and Lindsey Norris; along with their kids, Carsen and Cooper; and Jered’s parents, Jerel and Diane Norris, own and operate the YL/Norris Farm and Ranch located in Canadian, Texas...

November 26, 2019

Congratulations to our THSRA Whatakid of the month, Emery Grace Mask! This Amarillo, Texas senior competes at region one in the barrel racing, pole bending and breakaway roping events. She has been a member of Texas High School Rodeo Association all four years of her h...

November 26, 2019

Congratulations to this month’s Farm and Ranch Family, the Beams! In order for L&JRanch to be the success it is, Amy works alongside her fourteen-year-old daughter MaryBeth and her parents, Louis and Jackie Cernoch. 

The roots of the business go back to 1964, when Louis...

November 26, 2019

Congratulations to the Whatakid of the month, Robbin Rice! This eighteen-year-old senior is an all-around amazing woman. In the arena, she competes in breakaway roping, cutting and reining cow horse. Of the three, reining cow horse is her favorite. “It is a feeling lik...

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